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Channel: buyer’s journey – Create Your Next Customer
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The Elusive Purchasing Time Horizon: Or Why Driving Content Discovery Really...

Source: Business.com’s Small Business Pulse Report:2013 Lead Generation Insights A recent report on B2B lead generation by Business.com doesn’t offer a lot of clarity on which content marketing tactics...

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A Logical Framework for Aligning Content to the Purchase Process

Aligning your content to the appropriate stage of the organizational change process or purchase process provides vastly improved results for converting a lead into a customer. Putting the customer...

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2014 Digital Marketing Priorities Report

Is today’s modern marketer more of a scientist? Or a storyteller? UBM Tech’s Create Your Next Customer partnered with IT Marketing World to commission the 2014 Digital Marketing Priorities Survey to...

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Content Connects Peers

In late fall of 2013, UBM Tech conducted the Content Connects Research survey of nearly 250 business technology professionals to determine the types of content they rely on to make purchasing...

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How Effective Is Your Display Advertising?

Last week I attended Bizo’s B2B Funnelmentals Tour, a half-day conference that covered how to use targeted display and social advertising. Before I went the conference, the most effort I’d put into...

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Content Marketing Rules the World

A slight exaggeration, maybe … but here are some great rules for getting great leads. Content marketing strategy is both an art and a science – and, when done right, it leads IT prospects comfortably...

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Influencing Buyer 2.0: Aligning PR to the Buyers Journey

Buyers – businesses, consumers and governments — are changing their behaviors, driven by changes in the communications channels and technologies they use to research purchases and share information...

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Infographic: The Top 3 Mistakes of Tech Vendor Content

UBM Tech first introduced their 2012 Tech Buyer Research to tech marketers at the InformationWeek-hosted roundtable and simulcast, Lead Gen To Brand Gen: How To Change Your Game, facilitating...

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UBM Tech Intelligence Shows the Technology Buying Process is Accelerating

55% of Tech Buyers Identify Specific Solutions and 40% Identify Vendors Before Budgets are Allocated SAN FRANCISCO, July 17, 2013 /PRNewswire/ — UBM Tech, a global media business that provides...

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Infographic: 5 Major IT Purchase Process Influencers

Our latest infographic “By The Buy On The Fly” is a lighthearted take on the factors that influence the IT purchasing process. Tech buyers and marketers would be wise to “get their heads out of the...

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Millennials Redefine Business Tech Buying Decisions

Whether they’re working solo or with a team, Millennials are holding more power over business technology buying decisions, according to IBM. How will it affect your business? If your business has...

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How Brand Monitoring Informs the C-Suite

The growth of online and offline communication channels has placed companies under a public microscope, and as a result consumers are more fickle about the brands they choose to support. Media...

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4 Reasons Your Marketing Automation Solution Fails

There are many sounds of failure:  A big boom or a loud crash, lots of yelling.  To marketers, the silence of leads not moving through the funnel as your marketing automation solution fails is one of...

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Webinar Executive Summary: How The Tech Buy Goes Down

In UBM’s Tech Marketing webinar, entitled “How The Tech Buy Goes Down,” Kathleen Connolly, EVP of IT Event and Media Sales, and Amy Doherty, Director of Research, presented findings from this year’s...

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How The Tech Buy Goes Down…And How to Nurture It  

The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early Recently, we developed UBM Tech’s “Mind of the IT Pro” research survey to gain...

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Make Your Next Webinar ROCK

Why do time-strapped tech professionals give up a piece of their day to attend a webinar? The intention is that they’ll learn something new or change their point of view. Yet, so often webinars fall...

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How NOT to Be Part of the Tech Buy

Knowing how the tech buy goes down can go a long way toward garnering new customers. As can knowing what NOT to do.  Here’s a closer look at a few “don’ts.” Not too long ago we blogged about UBM Tech’s...

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Email Marketing Don’t: Ignoring Personal Accounts

Many IT professionals use their personal email accounts to gather information and cull content from potential new vendors. Don’t be afraid to reach out to them in those channels to get their attention....

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